HIGHER EDUCATION

We Build the Higher Ed Digital Foundation
That Compounds

One digital foundation that fills classrooms, retains students, scales online programs, and keeps alumni engaged. Built on CMS, AI, data, and the student systems your institution already runs.

Higher Education Students
WHAT WE DELIVER

Five Outcomes We Engineer for Higher Education

Each outcome is a defined practice with dedicated specialists, measurable KPIs, and a roadmap built for higher ed.

/ 01

Enrollment
Growth

Fill the class. Lift applications, deposits, and yield across every stage of the funnel, from AI search visibility to personalized prospect journeys.

/ 02

Retention & Graduation

Keep students and on the path to graduation. Early alerts, systems, intelligent advising, and intervention workflows lift retention and percentage-points each year.

/ 03

Online Program Growth

Scale online and hybrid program revenue. Modern platforms, content systems, and demand systems turn online programs into sustainable revenue streams.

/ 04

Alumni Giving & Engagement

Grow participation rates and donation revenue. Modern alumni portals, donor lifecycle systems, and personalized engagement campaigns lift institutional value beyond graduation.

/ 05

Institutional Operational Efficiency

Free your staff for strategic work. Back-office workflows are modernized, legacy systems are integrated, and institutional assistants are activated with AI.

OUR CAPABILITIES

Full-Stack Enterprise Capabilities for Higher Education

Nine capability areas covering every function modern higher ed needs to operate, compete, and grow.

/ 01

CMS & Digital Experience Platforms

Enterprise content platforms engineered for high-traffic enrollment seasons, multi-site governance, accessibility from day one, and the scale higher ed actually requires.

/ 02

AI & Intelligent
Automation

Conversational AI handles inquiries around the clock. Generative AI produces program content at scale. AI agents automate advising workflows, and personalization adapts every student journey.

/ 03

AI Visibility &
Search

Program discoverability across ChatGPT, Perplexity, and Google AI Overviews. GEO, AEO, LLM Optimization, and SEO are engineered for the AI-first platforms where students now research colleges.

/ 04

Data & Cloud
Engineering

Modern data pipelines connect your SIS, LMS, CRM, and marketing systems into a single source of student truth, ready for personalization and AI activation across the institution.

/ 05

Growth & Performance
Marketing

Demand generation across the full funnel. ABM targets high-yield prospects, conversion optimization lifts deposit rates, and attribution proves which channels are actually driving enrollment outcomes.

/ 06

Experience
Design

Accessibility-first UX, engineered to WCAG 2.1 AA standards, design systems that scale across multi-site institutions, and student journeys built for mobile-native expectations.

/ 07

Security &
Compliance

FERPA, ADA Title II, WCAG 2.1 AA, SOC 2, and GDPR engineered into the system architecture from day one, not retrofitted under audit deadline pressure.

/ 08

Migration &
Modernization

CMS replatforming with zero-downtime methodology. AEM modernization to Cloud Service. CRM implementation across student, alumni, and advancement systems, engineered to integrate cleanly.

/ 09

Ongoing
Support

Managed services keep platforms patched. Application maintenance fixes issues before they reach students. Continuous optimization tunes performance quarterly, so your IT team focuses on the academic mission.

48 HOURS AUDIT

See Where Your Institution Is
Leaking Value

A 48-hour Digital Growth Audit identifies the highest-leverage interventions across enrollment, retention, CMS, AI readiness, and compliance.

Get Your Digital Growth Audit
THE STATE OF HIGHER EDUCATION

What’s Pressuring US Higher Education?

Six pressures hitting revenue, retention, and
reputation
every cycle. Each one solvable.

Modernizing institutions compound
advantage every semester.
Waiting
institutions lose ground every cycle.

01

Programs invisible in AI search

46% of prospects research colleges through Gemini and Perplexity. No AI visibility, no applications.

Source: HigherEdJobs, 2025
02

Yield collapses between deposit and arrival

Admitted students vanish in summer melt. Tuition revenue evaporates before classes start.

03

Dropouts erode four-year tuition

Every student who leaves takes years of tuition with them. Outcomes data weakens. Next year’s class yields less.

04

Online programs can’t keep pace

Coursera, Guild, and WGU scale daily. Traditional CMS holds programs back while the fastest-growing revenue segment slips away.

05

Alumni giving in three-decade decline

Participation dropped from 14% in 2003 to under 8% today. Donor revenue declining with it.

Source: CASE
06

Staff trapped in busywork

20% to 30% of the administrative week goes to workflows AI handles in minutes. Strategic work stalls.

Source: McKinsey, EDUCAUSE 2024
PROVEN OUTCOMES

Higher Education Results, Engineered

TESTIMONIALS

Hear From Our Customers

01 / 05
Quote
SEO GROWTH

Our website is starting to achieve unprecedented ranking on Google and our sales have been increasing. They seem very passionate about wanting our business to succeed.

Stars
CB

Clay Boggess

Founder, Big Fundraising Ideas

→ PRACTICE LEAD CALL

Bring Your Hardest Higher
Ed Problem

Talk to our higher ed practice lead. Walk in with the question keeping you up. Walk out with what we’d build, what factor, and why.

RESOURCES

Higher Education Insights, Briefs, and Playbooks

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YOUR QUESTIONS ANSWERED

FAQ

Why is our university website traffic dropping in 2026?

Higher education websites are losing organic traffic because AI search engines now answer prospective student questions directly. Programs not structured for AI extraction fall out of the consideration set. Recovering traffic requires AI Visibility and Search optimization, not just traditional SEO.

What happens to our Drupal 7 site after end of life?

Drupal 7 reached end of life in January 2025, and Drupal 10 ends in December 2026. After end of life, no security patches are issued. For FERPA-regulated institutions, running unsupported CMS software is a compliance liability. A typical Drupal 7 to Drupal 11 migration for a mid-size university takes 4 to 8 months.

Is Drupal FERPA-compliant for higher education?

Drupal is FERPA-compliant when properly architected. Compliance comes from configuration: encryption, role-based access controls, audit logging, secure hosting, and data handling workflows aligned to FERPA. Drupal is widely used by U.S. universities because its security model accommodates FERPA, HIPAA, and SOC 2 requirements.

Does our college website need to be ADA Title II compliant?

Yes. The April 2024 ADA Title II ruling requires state and local institutions, including public colleges and universities, to meet WCAG 2.1 AA standards across all digital content. Large institutions must comply by April 24, 2026. Smaller entities by April 26, 2027.

How are universities using AI for enrollment growth?

Universities deploy AI across the funnel in four ways. AI Search Visibility to surface programs in ChatGPT, Perplexity, and Google AI Overviews. AI personalization to tailor recommendations to prospect intent. Conversational AI for 24/7 inquiry handling. Predictive scoring to identify high-yield prospects for human follow-up.

Can AI actually reduce student dropout rates?

Yes, when integrated with student data systems. AI-driven early alert systems analyze LMS engagement, course performance, attendance, and behavioral signals to flag at-risk students weeks before traditional indicators. Combined with personalized intervention workflows, institutions report retention improvements of 6 to 12 percentage points.

What’s the difference between Salesforce Education Cloud and Slate?

Salesforce Education Cloud is a broad student lifecycle CRM covering recruitment, retention, advancement, and operations. Slate by Technolutions is purpose-built for admissions and enrollment management. Many institutions run both with custom integrations.

How long does it take to migrate from Drupal 7 to Drupal 11?

A typical Drupal 7 to Drupal 11 migration for a mid-size university takes 4 to 8 months, depending on content volume, microsite count, custom modules, and integrations with SIS, LMS, and CRM systems. Migrations can be accelerated to 14 to 16 weeks with disciplined scope.

Your Digital & AI Growth Starts With One Conversation

Platform modernization, compliance, or AI at scale: every conversation here ends with a clear roadmap.