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Experience Design

Redesign Experiences. Reimagine Results.

Outdated UX is silently killing conversions. We craft data-driven, CMS-smart experiences that engage, convert, and scale—across Drupal, WordPress, AEM, and beyond
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  • Roadblocks

Challenges We Solve

UX design isn’t just about looks—it’s about guiding users, reducing friction, and driving conversions. Poor experiences silently drain pipeline potential.
  • Outdated Interfaces
    Clunky layouts and non-responsive designs create friction, frustration, and high bounce rates.
  • Generic User Journeys
    One-size-fits-all pathways leave buyers lost, confused, or uninterested in progressing.
  • Low Conversion Flow
    Poor hierarchy, unclear CTAs, and slow performance block users from taking the next step.
  • Disjointed Brand Experience
    Inconsistent visuals, tone, and structure hurt credibility and brand trust.
  • Lack of User Insights
    Decisions made on gut feel instead of data lead to missed opportunities and wasted effort.
Discover AI Opportunities
  • B2B Blueprint

Our UX Audit & Experience Design Services

User Research & Behavioral Analysis
Dig into how your users think, feel, and behave through heatmaps, surveys, and journey mapping. Ensuring every design decision is backed by real user insight, not assumptions.
UX/UI Design for CMS Platforms
We create CMS-smart designs that don’t just look good—they work flawlessly across Drupal, WordPress, AEM, and more. Navigation, accessibility, and mobile friendliness are baked in.
Prototyping & Usability Testing
Clickable prototypes and real-user testing ensure designs work in the real world, not just on paper. Refinements happen early, saving cost and reducing rework.
Personalized Experience Optimization
Deliver dynamic UX across personas and funnel stages with personalization frameworks. From content recommendations to layout variations, we tailor it to each user.
Conversion-Focused Redesigns
We engineer layouts, CTAs, and flows to drive action, not just visits. Every touchpoint is built to convert with clarity and speed.

Results That Redefine Experience Design

User-Centered Strategy. Seamless Journeys. Measurable Growth.
65%
Increase in User Engagement
Driven by intuitive interfaces, tailored content flows, and frictionless user journeys.
40%
Drop in Bounce Rate
Achieved through purposeful UX decisions, responsive design, and improved site architecture.
2.5X
Lift in Conversions
Fueled by data-backed experience mapping, accessible design, and conversion-focused UX.
View Case Studies
  • Roadmap

Strategic Playbook: What Working with BinaryWorks Looks Like

We take a research-first, outcome-driven approach to UX—combining behavioral insights, design systems, and CMS-smart execution to deliver experiences that convert.
Step 1
User & Stakeholder Research

Conduct interviews, heatmaps, analytics reviews, and heuristic evaluations to uncover true friction points.

Step 2
Journey Mapping & UX Strategy

Map key user journeys and define UX opportunities that align with business goals and content workflows.

Step 3
Wireframing & Prototyping

Build interactive wireframes that allow stakeholders to test and validate experience flows early.

Step 3
Visual Design & UI Development

Create high-fidelity interfaces aligned with brand guidelines, accessibility standards, and CMS capabilities.

Step 3
Testing & Iteration

Run usability testing and post-launch analytics to validate performance—and refine continuously.

  • Client Testimonials
“BinaryWorks gave us a demand engine that doesn’t just fill the funnel — it filters it.”
— Head of Growth, B2B SaaS Company
“We doubled marketing’s revenue impact in one quarter. Their focus on intent is the game-changer.”
— CMO, Tech Provider
“Our sales team now trusts the leads marketing sends. That wasn’t the case before BinaryWorks.”
— Sales Director, Logistics Platform

BinaryWorks – Your Partner in Exceptional Experience Design

At BinaryWorks, we create digital experiences that connect, engage, and convert. Here’s why clients trust us with their experience design:
Expertise
A skilled team of designers and strategists who understand user behavior and business impact.
Customization
Experience design solutions crafted to fit your brand identity and customer needs perfectly.
Support
Continuous collaboration and iteration to ensure your experience evolves with your audience.
Results-Driven
Focused on delivering intuitive, seamless experiences that drive engagement and growth.

Frequently Asked Questions

1. What industries do you specialize in?

We have experience across various B2B sectors, including technology, healthcare, finance, and manufacturing.

2. How long does a typical UX project take?
3. Can you work with our existing development team?
4. How does experience design improve customer engagement?
5. Can experience design help increase conversion rates?

TheBinaryWorks

Digital Agency