Unify Your Data, Tools & Touchpoints—One Connected Ecosystem
100+
systems unified across CRM, CMS & more
+30%
ROI from connected campaigns
+40%
workflow efficiency through seamless ops
90%
decide faster with integrated insights
- Roadblocks
The Challenge of Disconnected Systems
Is Your Marketing Stack Holding You Back? In today’s digital landscape, a fragmented marketing technology stack can lead to:
-
Missed Opportunities - Inefficient Processes
- Limited Insights
At BinaryWorks, we specialize in connecting your marketing tools to function as a unified system.
- B2B Blueprint
A Better Way to Connect Your Ecosystem
Disconnected tools and data silos stall growth. You need an ecosystem that:
Seamlessly integrates platforms
tools, and data sources for unified operations
Enables consistent, personalized
experiences across every channel and touchpoint
Empowers teams with real-time
insights to drive smarter engagement and conversions
- The BinaryWorks Framework
How We Turn Your Stack Into a Seamless Revenue Engine
Strategic Assessment
Audit your tools, data flows, and tech stack to identify gaps, overlaps, and missed opportunities—aligned to your business goals.
Custom Integration Design
Map out a tailored plan to connect your systems—CRM, automation, CMS, analytics—ensuring full compatibility and minimal disruption.
Implementation & Testing
From setup to validation, we manage end-to-end integration for reliable, real-time data flow across your ecosystem.
Continuous Optimization
Monitor and enhance performance post-launch—scaling your stack efficiently without patchwork solutions.
Knowledge Transfer & Enablement
Empower your team with training, documentation, and support to manage and evolve your connected ecosystem.
Let’s Unify Your Stack—and Your Strategy
We’ll evaluate your current tech stack, identify critical integration gaps, and build a connected ecosystem that drives performance, not problems.
- Why BinaryWorks
Expertise Across Leading Marketing Platforms
1
CRM Integration & Data Synchronization
Align lead, contact, and account data across CRM and marketing systems for a unified customer view.
2
Marketing Automation Platform Connections
Connect platforms like Marketo, Pardot, or Eloqua to sync campaigns, scoring, and nurture flows with zero manual effort.
3
Content Management System (CMS) Integration
Link your CMS with analytics, personalization, and delivery tools to ensure seamless, scalable content experiences.
4
Analytics & Reporting Consolidation
Centralize insights from multiple platforms into one dashboard to drive smarter, faster decision-making.
5
ABM & Intent Platform Integration
Sync tools like Demandbase or 6sense to activate buying signals and engage high-intent accounts with precision.
6
AdTech & Retargeting Stack Connections
Connect ad platforms across your ecosystem for consistent messaging, real-time audience sync, and clear attribution.
7
iPaaS & Custom API Integrations
Use integration platforms or custom-built APIs to automate complex workflows and eliminate data silos.
8
Workflow Automation Between Systems
Automate lead routing, campaign triggers, and system alerts to streamline operations and eliminate friction.
- Success Story
Workflow Automation Cuts Manual Work by 80% for Manufacturing Leader
Industry
B2B Manufacturing
Platform
Drupal
Services
Workflow Automation, AI Integration, Lead Routing
Challenge:
Sales and marketing teams were bogged down by fragmented tools and manual processes.
Solution:
We automated lead scoring and routing using AI models, integrated marketing and sales platforms into a central CRM, and built dashboards to track real-time pipeline performance.
- Success Story
Precision Targeting Powers 3X Lead Quality for B2B SaaS Brand
Industry
SaaS / Cloud Infrastructure
Platform
WordPress
Services
B2B Growth Strategy, AI Segmentation, Funnel Optimization
Challenge:
Low-quality leads were stalling sales growth despite increased traffic.
Solution:
We overhauled their buyer personas using behavioral data, implemented AI-driven targeting across campaigns, and rebuilt landing funnels to guide high-intent users to conversion.
- Success Story
Drupal 10 Revamp Lifts Conversions by 88% for LegalTech Firm
Industry
Legal Technology
Platform
Drupal
Services
UX Overhaul, CMS Upgrade, Conversion Optimization
Challenge:
An outdated site design and slow CMS performance led to rising bounce rates.
Solution:
We migrated the site to Drupal 10, introduced streamlined UX flows with progressive disclosure, and integrated A/B testing to refine high-performing CTAs and landing pages.
- Success Story
Omnichannel Sync Boosts Engagement by 3.5X for HealthTech Brand
Industry
Healthcare SaaS
Platform
AEM
Services
Martech Integration, Platform Unification, Personalization
Challenge:
Disjointed tools created inconsistent messaging and poor user experience.
Solution:
We unified CRM, AEM, and analytics into one ecosystem, enabling real-time personalization, seamless campaign orchestration, and faster decision-making.
- Success Story
AI-Powered Recommendations Lift Conversions by 70% for eLearning Brand
Industry
eLearning / EdTech
Platform
WordPress
Services
AI Personalization, Content Strategy, UX Optimization
Challenge:
Visitors were dropping off due to irrelevant content suggestions and poor navigation.
Solution:
We implemented AI-powered content recommendations based on behavior and funnel stage, restructured the site’s information architecture, and simplified course discovery paths.
Client Testimonials
“BinaryWorks gave us a demand engine that doesn’t just fill the funnel — it filters it.”
“We doubled marketing’s revenue impact in one quarter. Their focus on intent is the game-changer.”
“Our sales team now trusts the leads marketing sends. That wasn’t the case before BinaryWorks.”
FAQ’s
1. How long does the integration process take?
Timelines vary based on complexity, but most integrations are completed within 4-6 weeks.
2. Can you work with our existing tools?
3. What if we need to add new tools in the future?
4. Will the integration disrupt our current workflows?
5. How do you ensure data flows smoothly between systems?