Industry: Commercial Plumbing & Manufacturing
Meet Fisher Manufacturing
Fisher Manufacturing, a family-owned business since 1936, is a leader in advanced commercial plumbing solutions. Known for performance-tested fixtures and exceptional durability, Fisher serves the foodservice, institutional, and industrial sectors with a strong focus on quality, reliability, and innovation.
Location
California, USA
Since
1936
Market
North America & Global
Our Goals
Fisher partnered with us to achieve the following objectives:
01
Migrate from Drupal 7 to the latest Drupal 10 platform for enhanced security and performance.
02
Redesign the site with an intuitive, responsive UI/UX to improve product visibility and engagement.
03
Streamline backend workflows for better content and product management.
04
Enable robust product discovery and filtering with advanced features.
05
Lay a scalable foundation for future upgrades and integrations.
The Challenge
Fisher’s outdated Drupal 7 website posed significant limitations in technology and user experience, making it harder to deliver a seamless product browsing experience for professionals.
Outdated Platform
Drupal 7 lacked support and modern CMS capabilities.
Limited Product Discoverability
Existing structure didn’t showcase product attributes and specifications effectively.
Security Concerns
End-of-life risk for Drupal 7 created potential vulnerabilities.
UI/UX Limitations
Non-intuitive navigation and poor mobile experience impacted engagement.
Operational Bottlenecks
Managing large product catalogs and webforms was time-consuming and inefficient.
Our Approach
Our team executed a comprehensive migration and redesign, ensuring a secure, user-friendly, and future-ready platform.
Technology Stack
Drupal 10
Latest CMS platform, future-ready for Drupal 11
AWS Hosting
Scalable, secure cloud infrastructure
Drupal Commerce
Robust product management and presentation
Social Media Integration
Elfsight widget for dynamic brand engagement
Complete Migration
Migrated 2,247 content items, 8,760 product records, 4,576 taxonomy terms, and 3,329 media assets without data loss.
UI/UX Redesign
Delivered a clean, mobile-responsive interface for improved usability and product exploration.
Advanced Product Management
Introduced attribute-based filtering, upgraded PDPs with downloadable spec sheets, and print options for detailed product info.
Integration & Customization
Integrated social media widgets, structured fields, and reusable components for seamless content updates.
Future-Proof Architecture
Built on Drupal 10 with readiness for Drupal 11, ensuring long-term scalability.
Business Impact
The migration and redesign transformed Fisher Faucets’ digital presence, delivering measurable improvements in performance, engagement, and efficiency.
55% Improvement in Product Discoverability
Advanced filtering and upgraded PDPs enhanced the user journey.
40% Operational Efficiency
Streamlined backend reduced content management and update time.
100% Future-Ready Platform
Drupal 10 implementation ensures seamless upgrades and long-term stability.
Improved Engagement
Social media integration and mobile-first design boosted user interaction.
Enhanced UI/UX
Modern, responsive design improves customer experience and retention.
Simplified Maintenance
Reusable fields and structured components enabled faster updates.
Research Design Development
.
Ready for the Future
By upgrading to Drupal 10, Fisher Manufacturing now delivers a faster, more secure, and more intuitive product browsing experience for its customers and partners. The solution is designed to scale, integrate, and evolve with future business needs.
Still on Drupal 7? Let us help you modernize your website with a seamless migration to Drupal 10.
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