TheBinaryWorks

Industry: Education & Cognitive Training

Meet LearningRx

LearningRx is a global leader in one-on-one brain training programs designed to improve cognitive skills such as memory, attention, and processing speed for learners of all ages. With 50+ physical centers and over 300 licensed locations worldwide, LearningRx empowers individuals through scientifically proven training methods.
Location
United States
Since
1985
Market
Global, with franchise and licensed operations

Our Goals

LearningRx partnered with us to achieve these objectives:
01
Redesign the website for a modern, responsive, and user-friendly experience.
02
Enable franchise autonomy through personalized dashboards and content tools.
03
Integrate third-party CRMs and marketing platforms for streamlined operations.
04
Improve lead management with optimized forms and workflows.
05
Build a scalable platform to support future business needs and innovations.

The Challenge

LearningRx’s outdated website and fragmented systems were limiting user engagement and operational agility across franchises.
Outdated Website
Lacked mobile responsiveness and modern UI, resulting in poor user experience.
Limited Franchise Tools
Franchise owners had minimal control over content updates and lead tracking.
Inflexible CMS
Cumbersome content management made updates slow and inefficient.
Integration Gaps
CRM and scheduling systems were not fully connected, causing operational inefficiencies.

Our Approach

We delivered a full-scale digital transformation, building a custom WordPress solution tailored to LearningRx’s franchise operations and engagement goals.
Technology Stack
WordPress CMS
Custom themes and plugins for dynamic content and user dashboards
AWS Hosting
Secure and scalable cloud environment
Custom Integrations
CRM, email marketing, and scheduling platforms
Performance
Advanced caching, image optimization
Custom Theme Development
Crafted responsive, brand-aligned themes for a seamless experience across devices.
Custom Plugins & Modules
Built tailored plugins for lead forms, content modules, location-based pages, and dynamic dashboards to support franchise needs.
Dynamic Content Management
Enabled easy handling of resources, news, events, and franchise-specific content.
Third-Party API Integration
Integrated CRM and marketing tools for automated workflows and lead capture.
Personalized Dashboards
Provided franchise owners with intuitive tools for content management and reporting.

Business Impact

Our solution empowered LearningRx to deliver a modern experience for users and franchise owners while improving operational efficiency.
45% Operational Efficiency Boost
Streamlined workflows and automated processes reduced manual tasks significantly.
30% Lead Generation Growth
Optimized forms and user journeys increased lead submissions.
100% Responsive Design
Mobile-first experience improved engagement across devices.
Franchise Autonomy
Franchisees gained independence in managing content and local promotions.
Integrated Operations
Connected systems reduced data silos and improved reporting accuracy.
Future Scalability
Built a flexible WordPress architecture to support growth and new integrations.

Research Design Development

.

Ready for the Future

LearningRx now operates on a dynamic, responsive, and scalable WordPress platform that drives engagement, streamlines operations, and positions the brand for future expansion. The solution ensures franchise owners have the autonomy and tools to thrive while delivering a superior experience to customers worldwide.
Looking to modernize your digital platform? Our WordPress experts will help you build a future-ready solution tailored to your business needs.