2025 CMS Market Share: Recent Trends & Usage Statistics

Introduction

Why CMS Platforms Are Experiencing Rapid Growth

The surge in CMS adoption can be attributed to several key factors:

Ease of Use: Modern CMS platforms offer intuitive interfaces, enabling users without technical backgrounds to manage website content efficiently.

• • Cost-Effectiveness: CMS platforms reduce the need for extensive custom development, lowering website creation and maintenance costs.
  • Scalability: Many CMS platforms are modular, so businesses can start small and scale their websites as they grow.
  • Integration Capabilities: CMS platforms often support integrations with various tools and services, enhancing functionality and user experience.

These advantages have significantly increased CMS usage across industries, as businesses seek agile solutions to meet their digital needs.

Overview of CMS Market Share in 2025

As of early 2025, CMS platforms power a substantial portion of the internet:

• • CMS Adoption: Approximately 68.7% of all websites utilize a CMS, reflecting a steady increase from previous years.
  • WordPress Dominance: WordPress continues to lead the market, powering 43.6% of all websites and holding a 68% share among CMS-powered sites.
  • Growth of Other Platforms: Platforms like Shopify, Wix, and Squarespace have also seen growth, catering to specific niches and user preferences.

This data underscores the critical role CMS platforms play in modern web development and content management.

Top CMS Platforms and Their Market Share

WordPress

• • Market Share: Powers 43.6% of all websites globally.
    
  • Online Presence: Estimated live WordPress websites counts to 38,000,000 (AISEO, 2024).
  • User Base: Over 835 million sites are built with WordPress. (EARTHWEB)

Shopify

• • Market Share: Commands 6.7% of the global CMS market. (Shoptrial)
    
  • E-commerce Presence: Powers over 29% of e-commerce websites worldwide. (Shoptrial)
  • User Base: Approximately 5.17 million websites use Shopify. (Demandsage)

Wix

• • Market Share: Holds 4.8% of the global CMS market. (w3techs)
    
  • User Base: Around 8 million websites are built with Wix. (Wix)
    
  • Websites in the US: Over 1.1 million websites use Wix in the USA. (Builtwith)

Squarespace

• • Market Share: Accounts for 3.2% of the global CMS market. (w3techs)
    
  • User Base: Approximately 4.4 million live websites are run by Squarespace in the US. (Builtwith)

Webflow

• • Market Share: Holds 0.9% of the global CMS market.
    
  • User Base: Over 400,000 websites are built with Webflow. (Builtwith)
    
  • Top Sites: 0.2% of the top 100k websites use Webflow.

Drupal

• • Drupal holds 1.2% of the global CMS market share in 2025. (w3techs)
  • 5.8% of the world’s top 100,000 websites are built with Drupal. (cminds)
  • Over 47,203 websites are powered by Drupal as of 2025. (Builtwith)

Joomla

• • Among the 2025 global CMS market share, Joomla holds 2.4% of it. (w3techs)
  • Joomla powers around 612,239 websites globally, with over half—approximately 359,945—registered in Europe. (Builtwith)

Weebly

• • Market Share: Commands 0.7% of the global CMS market. (w3techs)
    
  • User Base: From the US, approximately 300,000 websites are built with Weebly. (Builtwith)
  • Top Sites: 0.1% of the top 100k websites use Weebly. (WhatCMS)

CMS Selection Guide for Businesses

Choosing the right CMS isn’t just about popularity—it’s about alignment with business goals. Here’s how different businesses can evaluate CMS platforms:

• • Startups & SMEs: Look for drag-and-drop builders (like Wix or Weebly), low-cost plans, and minimal setup.
    
  • E-commerce Brands: Shopify and WooCommerce (WordPress plugin) offer purpose-built eCommerce capabilities.
    
  • Agencies & Developers: Webflow, WordPress (custom themes), and headless CMS options provide design freedom and flexibility.
  • Enterprise-level Companies: Require robust integration capabilities, multi-site support, user roles, and scalability—WordPress (with enterprise hosting), Sitecore, and Adobe Experience Manager are contenders.

When evaluating a CMS for your business, these core criteria help ensure long-term scalability, performance, and alignment with your strategic goals.

Key Criteria:

• • SEO capabilities
  • Customization potential
  • Security and data compliance
  • Plugin/integration ecosystem
  • Content editing workflow
  • Support & community

How Enterprises Use CMS for Growth & ROI

CMS platforms have become growth engines for enterprises when used strategically. Some common applications:

• • Content Marketing Hubs: WordPress and HubSpot CMS power branded blogs that drive organic traffic.
    
  • Multilingual & Multi-Regional Sites: Enterprises build local market variants using WordPress multisite or headless CMS setups.
    
  • Lead Generation Portals: With integrations like HubSpot, Mailchimp, or Salesforce, CMS platforms turn websites into lead-conversion machines.
  • Omnichannel Content Delivery: Headless CMS enables pushing content to mobile apps, kiosks, voice assistants, and more.

ROI Insight:

Companies using content-focused CMS platforms report 67% more leads monthly than those not investing in content (HubSpot benchmark study—general insight, not sourced from your references, so can be rephrased).

Forecast: What’s Next in CMS Evolution?

The CMS landscape is undergoing radical transformation. Here’s what the next few years may hold:

Headless CMS Will Rise

Brands want flexibility. Decoupled frontends powered by GraphQL/REST APIs are gaining traction (e.g., Contentful, Strapi).

AI-Powered Content

AI tools integrated into CMS platforms will support automated content writing, personalization, content scoring, and even SEO optimization suggestions.

Low-Code/No-Code Builders

CMS platforms like Webflow and Wix are pushing the boundaries of visual development, making developers optional for certain builds.

Integrated Analytics & Personalization

Data-driven CMS platforms will offer behavior tracking, dynamic content delivery, and integrated CRO testing out of the box.

Sustainability in Web Performance

Lightweight CMS builds (Jamstack or minimal themes) will be prioritized for green web hosting and better Core Web Vitals performance.

Mobile Optimization

With the rise of mobile browsing, CMS platforms prioritize responsive design and mobile-first approaches.

Security Enhancements

As cyber threats evolve, CMS platforms implement advanced security measures to protect user data.

These trends indicate a shift towards more dynamic, secure, and user-centric CMS solutions.

Conclusion

The CMS market in 2025 reflects a landscape of innovation and growth, driven by the need for flexible, scalable, and user-friendly web solutions. WordPress remains the dominant player, but platforms like Shopify, Wix, Squarespace, Webflow, and Weebly are carving out significant niches. As businesses continue to prioritize digital presence, understanding these trends and statistics becomes crucial for making informed decisions in web development and content management strategies.