BinaryWorks

Wallaroo Hat Company is based in Boulder, Colorado. They are a manufacturer, importer and distributor of crushable, packable sun hats with ultraviolet protection. They market and distribute to both wholesale and retail markets around the United States and internationally.

Wallaroo Hat

Ecommerce Growth & Optimization

  • 2K Leads Generated Each Month
  • 4X Increase In Website Traffic
  • 89% Increase In Blog Subscribers
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Client’s Challenge

The company sells a range of readymade and customized hats, retail and wholesale, through an online store. Although they had previously moved their site from .net to Drupal, it was an incomplete migration, which led to several client-facing and backend issues.

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How We Solved Client’s Problems

After analyzing the client’s problems in detail, we zeroed in on some issues with the way their shopping cart had been created. We then changed the underlying platform running their shopping cart and worked on several Drupal customizations. We also integrated ERP for the client.

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Impact On Client’s Business

Our clients saw an immediate increase in sales volume. They also found that calculation and documentation has become simple. Overall productivity within the company improved, thanks to a seamless business process, from taking orders to delivery.

Closing Thoughts

The successful Drupal development for Wallaroo Hat Company delivered exceptional results – 2K leads generated each month, 4X increase in website traffic, and 89% increase in blog subscribers. The improved ecommerce platform led to immediate increase in sales volume and overall productivity. If you are looking for similar results for your business, get in touch with us. Our Drupal development experts can help you achieve success.