EP 03 AI Talks 49 Mins

The Human Side of AI: Leading with Purpose in Higher Education

The question is not whether AI will replace the counselor, but whether it can amplify the relationship. Thom D. Chesney, President of Southwestern College, explains how AI can take on the paperwork so people can focus on human connection, what leading with purpose looks like in an AI-driven world, and why his college cut about 75 percent of its web pages to prepare for AI search.

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About the Guests

Guest

Thom D. Chesney

Dr. Thom D. Chesney is President of Southwestern College in Santa Fe, New Mexico, a graduate institution focused on experiential, relational education in counseling, therapy, and behavioral health. He has served as president of three very different institutions: a community college, a small Catholic liberal arts university, and now a graduate-only college. He has worked full time in higher education since 1996 and leads with a servant leadership philosophy shaped by his years as a collegiate distance runner.

Host

Sathish Kumar

Sathish Kumar Mariappan is Founder of BinaryWorks, a digital and AI growth partner founded in 2009 and headquartered in Atlanta. BinaryWorks delivers CMS engineering, data modernization, AI agents, and growth marketing for higher education, healthcare, government, and enterprise organizations across North America.

About This Episode

Thom D. Chesney is asked one question more than any other: will AI replace the counselors and therapists his college trains? His answer is to ask a better question. Can AI amplify relational work rather than simulate it? After more than 40 years on college campuses, starting with punch-card registration in 1984, he has led three institutions and now serves as President of Southwestern College, a graduate school built on experiential, relational learning.

The pressure on institutions is real. Students of all ages, from 26 to 66, weigh program, delivery, cost, and career outcomes before choosing a school. Many now start their search in AI tools rather than on college websites. And colleges face a shifting federal regulatory environment at the same time as a wildly evolving AI landscape, often with limited staff and resources.

In this episode, Thom explains how servant leadership shaped his approach, how students make education decisions today, why he uses AI to prepare for human connection rather than replace it, the risks for early-career professionals leaning on AI shortcuts, why his college cut about 75 percent of its web pages in a redesign for AI search, how early-alert tools can support retention, and where universities still overcomplicate scheduling and financial aid.

Episode TL;DR

  1. 01

    Amplify, don’t simulate. In counseling, AI can handle the notes and transcription required for insurance, so clinicians spend more time face to face with clients.

  2. 02

    Use AI to prepare for connection. Thom feeds his own past fundraising letters and thank-you notes into AI to draft new ones, then revises them himself. The goal is better human interaction, not less.

  3. 03

    Shortcuts are a risk for newcomers. Early-career professionals may use AI to look more productive and produce sloppy work. AI literacy, including sourcing and ethics, belongs at every stage of education.

  4. 04

    Narrow the noise. With so many tools, pick one or two, learn them well, and build confidence in your own judgment instead of chasing what everyone else uses.

  5. 05

    Websites must serve AI search. Southwestern College’s redesign cut about 75 percent of prior pages to optimize for search engines and AI answers, then offer clear next steps by text, email, call, or visit.

  6. 06

    Be transparent about student data. Students should never first learn that AI checked their work when a professor flags it. Institutions need clear policies on data use, third parties, and AI-generated reports.

  7. 07

    Stop doing scheduling and financial aid by hand. AI can model course schedules around student demand in minutes and help package aid offers faster, without removing human judgment or shared governance.

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Let AI Handle the Process. Keep People at the Center.

BinaryWorks helps colleges use AI to take manual work off their teams, from scheduling and financial aid workflows to website redesigns built for AI search, so staff and faculty can spend more time on the relationships that define their institution. Through our higher education practice, AEO and GEO optimization, and AgentixBox, our pre-built AI agents for higher education, we help you adopt AI transparently and with purpose.

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